Sumthing
Graduation Project
About this project
Website redesign
Tools
Figma, Photoshop, Illustrator
Techniques
Concepting, Wire framing, Hi-Fi prototyping, User testing
The project
At the time of the project the website failed to clearly communicate its purpose, it's content lacks consistency with the intended goal. Consequently, the company is missing out on users and potential donations, as visitors leave prematurely without completing the donation process. Because of this, the website is not adequately prepared for collaboration with new significant partners, hindering effective cooperation.
In summary, the website faces several issues that require attention:
- Visitors are disengaging without achieving their objectives, especially in terms of making donations.
- The website's purpose is not sufficiently clear, and its content/design lack consistency.
- Current partners find the website challenging to work with.
The process
During this internship I worked alongside of the team in sprints. In each of these sprints, I worked step by step to improve the website on the aspects mentioned above.
Working in sprints allowed me to closely involve the team, the customer and other stakeholders.
Below you can see some of the research I collected and organised.
With this research I was able to form a few new concepts and prototypes. In several iterations these designs were tested and validated with users. Based on the iterations the final concept was created by sketching, wire framing and building the structure.
The design
The steps above led me to a design that focusses on communicating the websites purpose, is consistent and easy to use. Here you can see a couple pages. If you follow this link you can view the full prototype of the final design.
